The winner of the Mero Digital Desh campaign has been announced by Esewa Money Transfer.

 KATHMANDU, 30 MAY

During a formal program attended by media figures, celebrities, and the company team, Esewa Money Transfer declared the final winner of the much-anticipated Mero Digital Desh campaign. Purna Bahadur Shrestha, who lives in the UAE, was chosen as the grand prize winner by a digital fortunate draw. He was awarded a brand new two-and-a-half-story house on 3 Ana in Imadol, Bojepokhari, Ward No. 4, Mahalakshmi Municipality, Lalitpur.





 Shrestha had transferred funds from the UAE to his father's bank account.The announcement was made live on the company's official Facebook and TikTok accounts.


On September 23, 2022, the Mero Digital Desh campaign was launched with the goal of encouraging formal remittances supported by a smooth digital medium. 


As part of this effort, monthly winners were picked from among Nepalese living in various areas of the world who sent remittances digitally through Esewa Money Transfer to the beneficiary's bank account or eSewa Wallet.During the live press conference, Daniel D Shrestha, Group Strategy Director of F1 Soft Group, expressed his gratitude to the bumper prize winner Purna Bahadur Shrestha and noted that Esewa Money Transfer, a subsidiary of F1 Soft Group, is committed to make remittances seamless through digitization. He further stated that in the future, the company will continue to make remittances faster and more dependable.


The company hopes to create awareness about the benefits of digital remittances as well as promote the use of formal channels for sending remittances and their influence on the national economy through this project.Ajesh Koirala, Chief Executive Officer of Esewa Money Transfer, congratulated Shrestha and his family on obtaining the dream mansion as the grand prize.



 He expressed his joy at the massive engagement of Nepalis all around the world in this campaign. He added, "We have successfully executed the "Mero Digital Desh" initiation under Esewa Money Transfer, focusing on digital mode for seamless transactions. 

  

"Biswas Dhakal, Group President of F1 Soft Group, also expressed his delight at the campaign and discussed the importance of digital remittances and their good impact on the national economy.



He offered his thoughts regarding the migrant route, the causes for migrating, and how the company hopes to accomplish one of their biggest aspirations, which is to build a dream house for themselves and their family.



 He also described the major requirements for migrant workers and their families, and he encouraged the government to offer a comprehensive support system for healthcare, education, and credit facilities for migrant workers' entrepreneurial endeavors upon their return.Prominent Nepali actors Rajesh Hamal - Brand Ambassador; Swastima Khadka - Brand Face; and Dayahang Rai - Brand Hero of Esewa Money Transfer also attended the live announcement event and shared their experiences working with Esewa Money Transfer to promote formal remittance channels.


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